Behavioural Economist · London

Azim Arsiwala

I work on hard, tangled problems, turning them into coherent strategies and products — with evidence, technology, and behavioural economics.

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A little more

I’m a behavioural scientist and economist in London. I pair rigorous evidence with a literate, practical use of technology — building calm products and policy that move real-world behaviour for the public good.

Selected partners

Trusted across government, industry & the public sector.

Expertise

How I work

  • 01Human-centred strategy
  • 02Product innovation & adoption
  • 03Service optimisation
  • 04Behaviour change
  • 05Real-world test, learn & grow
Outcomes
160 %

uplift in debt-mitigation actions for a not-for-profit lender.

Randomised controlled trial
Policy · DfE

Report on Early Education & Care financing picked up by the Department for Education, opening minister-level discussion.

National pilot · Wales

Improved intergenerational Welsh-language transmission, in partnership with the Welsh Government.

Education

Reduced teacher attrition and improved student outcomes in low-income schools.

Projects

Open infrastructure

Building AI RAG public infrastructure

An open-source, plug-and-play retrieval tool so public bodies can build trustworthy AI on their own digital infrastructure.

Policy · DfE

Financing in Early Education & Care

A report picked up by the Department for Education, opening minister-level discussion on how early-years care is funded.

Proposition · Pilot

Digital Transformation

A new, digital first proposition, using personalised JIT videos that drove £1.3M AUM in a three month pilot.

Now building

OSTREN

AI products centred on enhancing people, not replacing them — designed by a behavioural scientist with a decade in human behaviour.

ostren.co.ukComing soon